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At Sheida, every abaya is thoughtfully crafted using psychological principles of color, form, and texture — designed not just to beautify the body, but to elevate confidence, mood, and presence. Each design is entirely unique and never repeated — because every woman deserves a story that is exclusively hers. Today, Sheida Abaya proudly serves distinguished women, including royals, entrepreneurs, and cultural icons across Dubai and the GCC — women who seek elegance with meaning, and power with grace.

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Sheida Abaya is a luxury Emirati brand that uniquely blends fashion design with the science of psychology. Founded by Sheida Fadaei, a psychologist and designer, the brand redefines abaya as more than clothing — it becomes an emotional, personal, and empowering experience.
Sheidabaya is a contemporary fashion brand that redefines modest wear with elegance, craftsmanship, and cultural pride.
Shaida Abaya The epitome of beauty in the Arab world